CHOIIX Origins
Choiix originated from and was created by world renowned heatsink and thermal leading manufacturer, Cooler Master. In 2008, Cooler Master provided the market with heatsink, fan, computer case, power supply and many other high quality thermal products for the DIY community and enthusiasts. The sole purpose of the Choiix brand was for Cooler Master to reach out to a wider audience through general consumer electronics that has the quality and a competitive pricing, Choiix from Cooler Master.
Inheriting Cooler Master’s product design expertise and award winning ways, Choiix products have effective simple styling, are colorful and groovy peripherals for your laptops, PDAs and MIDs.
Our goal: Make Choiix to be your digital handheld device’s best accessory!
CHOIIX ~ Character and Spirit
“Grooving” represents the spirit and the origin of Choiix. Choiix is art in motion providing people that want heartfelt simple ideas with personality and charisma!
CHOIIX ~ Story Behind the Brand
CHOIIX is from the French word “Choix”, phonetically similar to and has the same meaning as “choice”. The letter “C” in Choiix is represented by the color, earth green. It signifies vitality and simplicity. The letter “C” also corresponds to C in Cooler Master. The vibrant orange color signifies grooviness and energy source. We believe there are no limits to what a right “Choiix” can do for you!
